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2023 Ford Bronco: Ready, Set, G.O.A.T.!

The dashboard of the Ford Bronco showing its in Rock Crawl mode.

For those who love adventure and off-road trips, the 2023 Ford Bronco is the perfect pick. This iconic SUV has returned with a bang, and it comes packed with some incredible features, one of which is the innovative Ford Bronco Terrain Management System. This system consists of the G.O.A.T. (Goes Over Any Type of Terrain) modes that adapt to any type of terrain. The new Bronco offers a different level of freedom, open-air, and adventurous living all in one vehicle.

So, let's dive in and take a closer look at this beast of an SUV.

Live an Adventurous Life With the Ford Bronco G.O.A.T. Mode

The 2023 Ford Bronco is here to make off-roading and adventurous living easier than ever before. With its innovative G.O.A.T mode, this SUV can tackle any type of terrain with ease. Let's explore some of the G.O.A.T mode features and answer your questions.

What is the Ford Bronco G.O.A.T. System?


The G.O.A.T. System is a terrain management system that helps the new Bronco conquer any terrain effortlessly. It consists of eight different modes, each of which optimizes the SUV's steering, handling, and powertrain performance according to the terrain. The terrain management system adjusts the vehicle's performance automatically, making it a favorite for off-roaders.

The Different Modes

The modes that make up the Bronco TM System include Eco, Sport, Normal, Mud/Ruts, Slippery, Sand/Snow, Rock Crawl, and Baja.

  • The Eco mode is great for fuel-efficient driving.
  • The Sport mode offers a sporty drive with sharp throttle response, and the Normal mode provides balanced power and performance.
  • When engaged, the Mud/Ruts mode activates the four-wheel drive lock, enhancing traction and control.
  • The Slippery mode is perfect for wet or icy roads.
  • The Sand/Snow mode provides added performance on sandy or snowy surfaces.
  • The Rock Crawl mode is engineered for rock-strewn terrain, including slow-speed torque and throttle mapping.
  • With the Baja mode on Bronco Badlands, Wildtrak, and First Edition models, the G.O.A.T mode feature enhances the performance of suspension and other systems, delivering superior capabilities on loose terrain and sand.

The Normal, Eco, Sport, Slippery, and Sand/Snow modes come standard on all Bronco vehicles, while the Mud/Ruts, Rock Crawl, and Baja modes are upgraded options. So take that into consideration when weighing your options.

The Bronco also features four H.O.S.S. (High-Performance Off-Road Stability Suspension Systems) packages. With these options, the 2023 Ford Bronco is ready to take on any off-road trails or urban streets! So don't forget your adventure gear and head out for an unforgettable journey with the all-new Ford Bronco. With its G.O.A.T Mode and HOSS packages, there's no terrain it can't handle!

Powertrain Options

The 2023 Ford Bronco boasts a robust and traction-enhancing 4x4 powertrain, ensuring a firm grip on any terrain. And of course, it offers its impressive Terrain Management System.

Exterior Features

Aside from the G.O.A.T mode, the Bronco also comes with other features dedicated to tackling any terrain.

The 2023 Ford Bronco boasts a classic and rugged exterior, with three new colors to choose from: Azure Gray, Yellowstone, and Robin's Egg Blue. The Bronco features removable roof and doors that give the vehicle an open-air feel. It also comes in two-door or four-door configurations, and there are several top options to choose from, including a soft top, modular hardtop, or dual tops. The Bronco provides a plethora of unique wheel options that allow you to effortlessly command attention anywhere.

Interior and Safety Features

The 2023 Ford Bronco has an updated interior with a modern and user-friendly layout. The Bronco comes with standard safety features like a rearview camera, forward-collision warning, automatic emergency braking, blind-spot monitoring, rear cross-traffic alert, and lane-departure warning. There is also an 8-inch touchscreen with SYNC 4 infotainment system, Apple CarPlay and Android Auto compatibility, and navigation.

Some of its most impressive interior features designed for off-roading include grab handles, auxiliary upfitter switches, and an integrated MOLLE panel system. Grab handles are located on both sides of the center console and both corners of the dash, making it easier to get in and out of the Bronco. Auxiliary upfitter switches make it simple to install additional lights, winches, and other aftermarket accessories. The MOLLE panel system is integrated into the interior, on the front seat backs, for easy mounting of tools and supplies.

Take the Road Less Traveled With the New Ford Bronco!

In summary, the 2023 Ford Bronco is a revolutionary SUV that offers a unique driving experience. The G.O.A.T. modes are a standout feature, offering drivers the freedom to conquer any terrain. With two powerful engine options, a user-friendly interior, advanced safety features, and a rugged exterior, the Ford Bronco is guaranteed to satisfy those who love adventure and off-road trips.

Parkway Ford of Lexington is proud to offer the 2023 Ford Bronco SUV for sale. Visit our dealership today and get behind the wheel of this all-new off-roading machine! Don't forget to check out our other Broncos and new cars available, plus an extensive list of special offers. You can also custom-build your Ford Bronco through our Custom Factory Order tool on our website here.

So, what are you waiting for? Get ready for your next adventure with the new Ford Bronco from our Ford dealer in NC. Start planning that epic road trip of the summer!

Shop our 2023 Ford Bronco inventory.

Image Source: Ford

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